Brand Rejuvenation / New Look

Heineken (New Look)
Working as a project assistant for the Heineken 360 packaging project was an exciting and unique experience. I was given the opportunity to help design development align with local's regulations under global brand direction.

This innovative design has been created to modernize our look and give us greater visibility on the shelf. The entire process has been incredibly exciting and it's been amazing to watch as each part of the project comes together. We've worked hard to develop a look that stands out from the competition, while still being true to our core values.

The end result looks fantastic and draws attention at every point-of-sale location. It's also great to know that this package will help boost sales by making products more visible in stores. With this new 360 packaging, customers can easily spot Heineken products on shelves without having to search through multiple brands just to find what they're looking for. It will make shopping easier and faster, leading consumers right into their hands!

It has been an amazing journey working on this project from start to finish – watching something come together from nothing is truly rewarding! The success of this project is proof that hard work really does pay off in the end, and I am very proud of what we have achieved here at Heineken!

Bawdar Beer (Brand Rejuvenation)
As a project assistant for Bawdar Beer to assist Brand Manager, I was part of the team that designed and implemented a complete Brand Rejuvenation. Our goal was to make sure that Bawdar can connect with its target audience, which is young people. To achieve this, we decided to change the brand color from black and silver to yellow, silver and red.

We wanted to make sure that the new colors, new POSM and new packagigng would better reflect what Bawdar is: a lager beer, not a stout one like some people thought it was before. We chose these colors because they are vibrant and eye-catching - perfect for getting the attention of younger audiences by doing several surveys like focus group and feedback.

Finally, we created marketing campaigns that emphasized Bawdar's new identity while also communicating its core values of quality and tradition. This helped attract more young people while still appealing to those who had been loyal customers in the past.

Thanks to our work on this project, Bawdar has seen an increase in sales since its relaunch with its new identity and colors. It has also gained more recognition among younger consumers as well as established itself as a leader in the lager beer market.