Maggi & Milo Digital Series

It all started with the idea of creating a healthy and nutritious meal using Maggi products. I knew that in order to make this successful, I had to find the right partner. After doing extensive research, I decided to partner up with Yellow Taste, a cooking recipe website.

With Yellow Taste onboard, we developed a digital series of videos called "Maggi Cooking Recipes". We wanted these videos to be informative and engaging so that viewers could learn how to make delicious meals using Maggi products. We included product placement in the videos as well as ran boosting campaigns on social media platforms like Facebook, Instagram and YouTube.

The campaign was a huge success! Within just two weeks of launch, it achieved 3 million views across all digital channels! Viewers loved the recipes and appreciated our effort in providing them with easy-to-follow recipes for making healthy meals with Maggi products.

We didn't stop there though – we decided to take it one step further by partnering up with Eain Chat media house for another campaign – Milo Back To School Lunchbox. Our objective was to highlight the importance of building healthy habits by including MILO in children's lunch boxes. We created educational yet entertaining videos around this topic which ended up garnering 6 million views!

Overall, this project has been an amazing success for us as well as our partners at Yellow Taste and Eain Chat media house. It has allowed us to reach out to millions of people across digital channels and spread awareness about creating nutritious meals using Maggi products along with MILO being a great addition to school lunch boxes.