ABC Extra Stout "Be Exceptional" Digital Series

The COVID-19 pandemic has drastically changed the way we live our lives. Social distancing, self-quarantining, and wearing masks have become the new normal. With people stuck at home with limited activities to do, it can be difficult to stay motivated and inspired during these trying times.

This is why we launched our “Be Exceptional” campaign - a series of how-to tips from KOLs and experts from our partners such as barbershops, professional chefs, and gym trainers. Our goal was to help people make social distancing more enjoyable by giving them ideas on how to spend their time while still abiding by safety guidelines.

To promote the campaign, we aired episodes on various digital channels. Each episode featured one of our expert partners along with a different tip that viewers could use in their everyday lives such as haircutting tutorials or recipes for delicious meals with Stout Beer.

Our campaign was very successful! We received over 7 million views per episode across all digital channels and saw a huge spike in engagement when users followed or tried out our tips. To further incentivize participation in the campaign, we also held giveaways for haircuts and restaurant prizes for those who engaged with us online or shared our content with others.

In conclusion, “Be Exceptional” was an inspiring success that helped relieve some of the tension associated with Covid-19 through creative ways for people to enjoy their time at home without compromising safety guidelines!