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Giordano 25th Years Anniversary
Project Type
Fashion Show + Photo Shoot
Role
Project Lead (Giordano Marketing Executive)
Campaign Period
2019
Location
Myanmar
Channel
Digital Media, Event, Promotion
Giordano, the renowned international fashion brand, celebrated its 25th anniversary with a grand event in Myanmar Plaza Shopping Mall. This event was specially planned to reintroduce Giordano’s products and services to the public in a more vibrant and modern tone of voice.
The agenda for the event included four rounds of catwalk presentations featuring Giordano’s latest ladies’ collection, BSX range, and unisex collection. The entertainment segment featured energetic performances by singers and dancers. An awards program was also arranged to recognize outstanding customers who have contributed significantly to Giordano’s success over the years. All these activities were streamed live on Giordano’s Facebook page for those who could not attend the event in person.
The event saw an overwhelming response from both Giordano customers and shoppers at the shopping mall, with more than 3,000 participants in attendance throughout the day. This resulted in an impressive traffic rate of 22,000 visitors to Myanmar Plaza Shopping Mall during the event period!
Overall, it was a great success for Giordano as we managed by our in-house team to engage our customers and attract new audiences with this exciting anniversary celebration. It served as a good platform for them to introduce their latest collections while also highlighting their long-standing commitment to quality fashion apparel.